Alok Jethanandani

Alok is fearless. To take action requires ownership of the outcome. When one takes action, the inevitable conclusion will determine if the decision was either right or wrong. Action requires vulnerability, confidence, and conviction.

Alok, thank you for your commitment to moving projects forward included driving discussion, leading critical thinking and embracing opportunity. Your care for your teammates and passion for "doing amazing things" created a culture of impact. Your humility ensured nothing stood in the way of team progress.  

Alok’s user centric design methodologies and attention to detail have been critical to consistently designing products with higher usage and conversion. Alok champions customer needs with global stakeholder groups comprising of engineering, product, and business using user research, discovery exercises and competitive audits among other tools.

He has been a true partner in creating user friendly designs while supporting product and engineering teams in optimizing solution costs and time to market.

He is a great team player and actively collaborates across various functions to meet business objectives and goals. It was great to partner with Alok across multiple critical projects and create best in class user experiences for our end users.

Alok is a rare individual who brings a lot of passion and enthusiasm to everything he does. He has the intellectual curiosity and technical skills to lead customer development and design efforts.

I had a fantastic time working alongside Alok at Counsyl, where I was constantly impressed by his creativity, dedication and intuition for the customer. From the clarity with which he's able to convey ideas, to his attention to detail in crafting visuals and shipping code, Alok can consistently deliver across the entire lifecycle of a project. He would be an amazing addition to any team.  

Alok and I worked together as product and UX partners at PayPal for the SMB customer segment, focusing on improving user engagement and adoption by improving the existing product and launching new ideas.

Alok is highly organized, passionate about building the right experiences for users and immensely driven to achieve the right outcome. He continuously brought lots of design skills, user centric approach and originality into the products that we had successfully rolled out at PayPal with positive outcomes. I was thoroughly impressed by his detailed and methodical approach, data driven analysis and passion to achieve the best outcome for our users and business.

With his energy, communication, and collaboration, he was a great team member and a fun person to work with. I truly enjoyed working with Alok and would highly recommend him to anyone looking for a great design partner and a passionate team member.

Alok is one of the most organized and detail-oriented designers I’ve worked with and was able to bring a high level of process and methodology to our in-house design group.

I was Alok’s direct manager on the Product Design team at Counsyl and saw him ship several high-visibility product pilots.

Alok has a wide range of abilities and can craft everything from visuals to frontend code to customer research plans, happily taking on every challenge that come his way and tackled it with enthusiasm.

Alok has the energy to jump into a nebulous project and ship a solution on schedule, combined with the patience to rapidly iterate and test many versions.  

Alok is a methodical thinker, capable of making the complex straightforward.

While at PayPal, he redesigned and improved an area that had been notoriously confusing for customers, making clear what was needed and by when. Alok is great at asking questions, getting clarity, and making decisions in the best interest of the customer, while also balancing the needs of the business and constraints due to regulation or scaling requirements.

When considering large-scale, large-impact product design, Alok gets the job done!